My name is Kennedy Anderson,

I could go on that I have been into design since day one… That I came out holding and pencil and flash drive with a laser cutter file on it. But I didn’t…

I actually fell into design when I needed to choose another subject to fill up my timetable, and from then on I was infatuated with everything design.

A huge impact on my design aspirations is the company Apple – which I know sounds very common and ‘mainstream’ -but my desired goal is to work as a designer/advertiser for Apple inc. in New York. This company continues to amaze me everyday with their exquisite detailing that they plant into not only their product, but also everything else they design including posters and buildings. Their complex designs seem as if they come easy to them, and I want to be behind the process of this so called ‘complex’ design process. I want my designs to be in the palms of half the world and not only that, I want to be proud of that design.

For my final design project in secondry school I had to design a product, as technology design interests me greatly, I thought that it would be the most exciting route to go down. I was right and wrong – it was/is a project that I am incredibly proud of but also one of my toughest challenges to date. I designed and manufactured a Smart watch or ‘The Neo Watch’ if you will. Not only did I design one but by the end of the year I had three working prototypes that could relate to any target market put in front of me. I had the aesthetics perfect to meet any requirements, I had the ergonomics correct to fit any wrist and I had the financial sector down to a tee by offering three different price ranges for the three types of ‘Neo Watch’.

This was a project I was very passionate about and I would love to see my knowledge of product design grow and help me get to where I want to be. Achieve what I want to achieve. I want a line where people fight for a position at the front just waiting and waiting for the release of the NEW NEO.

Kennedy Anderson.

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